Amazon Faced 75,000 Arbitration Demands. Now It Says: Fine, Sue Us

The retail giant is no longer steering customers away from the court system, as companies scramble to find ways to avoid lawyers who file mass-arbitration claims.

Companies have spent more than a decade forcing employees and customers to resolve disputes outside the traditional court system, using secretive arbitration proceedings that typically don’t allow plaintiffs to team up and extract big-money payments akin to a class action.

Now, Amazon Inc. is bucking that trend. With no announcement, the company recently changed its terms of service to allow customers to file lawsuits. Already, it faces at least three proposed class actions, including one brought May 18 alleging the company’s Alexa-powered Echo devices recorded people without permission.

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